excellent piece by Steve Outing

on Modernizing the Newspaper Editorial Page. Good from top to bottom... here's a snippet:

"blogs by staff editorial writers can serve as idea generators -- helping them identify community issues that are bubbling up, and taking the pulse of the community on various issues. Maintaining a blog is a way for an editorial writer to step up the level of interaction with the public, and keep it high. It's yet another way to turn the editorial page away from lecture mode and into a conversation."